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WordPress and Flash 10x Cookbook
WordPress and Flash 10x Cookbook

WordPress and Flash 10x Cookbook: Over 50 simple but incredibly effective recipes to take control of dynamic Flash content in Wordpress

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WordPress and Flash 10x Cookbook

Chapter 2. WordPress: Configuration and Core Plugins

This chapter demonstrates how to set up and work with WordPress, including creating posts and pages and the basic editing of .php theme template fles. It offers strategies for configuring WordPress and ways to extend the admin tools via plugins. By the end, the user will be able to effectively use WordPress as a CMS (content management system) and in conjunction with Flash.

In this chapter, we cover WP configuration and settings:

  • Inputting content in the Visual Editor

  • Extending the Visual Editor with plugins

  • Inputting content in the HTML editor

  • Editing template files in the Theme editor

  • Configuring WP for maximum SEO

  • Using the XML sitemap SEO plugin

  • Using the custom titles, SEO plugin

  • Using Google Analytics in WordPress

  • Using the breadcrumb navigation SEO plugin

  • Backing up your site

Introduction

InChapter 1, we outlined a strategy for using WordPress based on the relative strengths and weaknesses of WP and Flash. Boiling down the advantages of WP,...

Introduction


InChapter 1, we outlined a strategy for using WordPress based on the relative strengths and weaknesses of WP and Flash. Boiling down the advantages of WP, we find that it's easy to update and (when used strategically) can help you get indexed in the major search engines for your targeted keywords and phrases. Flash is limitless with regards to design (though it takes time to become proficient with animation software), but a Flash site is not as well understood by robots and search engines. We introduced the use of two "views" in the WP dashboard—Visual Editor or HTML. Now, we look under the hood for more detail. It is not our intention to provide here a comprehensive guide to using WP, but instead to share some of our favorite tips and tricks for setting up WP as a CMS and for working with Flash. Also, we want to demonstrate ways of working with your site—both the content (posts and pages) and theme files. We review a number of plugins that extend the WordPress core to help...

Inputting content in the Visual Editor


Getting ready

In case you aren't clear on the difference yet, here is a screenshot showing how to navigate between the Visual or HTML editor for posts and pages:

If you intend to work primarily in the WordPress Visual Editor, there are a few points to keep in mind.

WP can create XHTML on the fly, making it nearly as easy to update a web page as it is to type an email. Making website administration available to people who don't know XHTML is a great leap forward for usability on the Web.

Unfortunately, such auto-generated code can have many undesired formatting issues. Ultimately, there is no substitute for a basic understanding of the structure and syntax of XHTML.

Even if you plan on primarily using the Visual Editor, there may be times when it is necessary to take a look at the raw code. One of the most common errors is the accidental inclusion of unnecessary styles. If the Visual Editor is acting strangely, checking the code for extraneous tags is the...

Extending the Visual Editor with plugins


Depending on your operating system and browser, there is a chance that you or a client may not be able to use the WordPress Visual Editor. In other cases, you may want more control over the tools to format web content. In either case, it is possible to extend or replace the WP WYSIWYG with third-party plugins to achieve your goals.

Getting ready

The Visual Editor can be replaced or extended via plugins to give you more control. There were problems with earlier versions of the Visual Editor in the older versions of Safari that might also require the use of a third-party plugin.

In early versions of Safari, the visual rich editor would cause the browser to crash immediately upon loading the Write interface. This was due to a bug in Safari, not WordPress. Since the WordPress developers had no way of correcting this, they chose to disable the visual rich editor for Safari users.

Use Safari 3.0.4+ with...

Inputting content via the HTML Editor


Those comfortable with XHTML will often prefer to use the HTML editor, especially when checking for errors. The HTML editor can also be a convenient way to mark up your content—consider hand coding in combination with the use of quicktags.

How to do it...

If you prefer to work with XHTML directly, WP provides a handy way of marking up code via quicktags. Quicktags are buttons in the HTML editor that provide a shortcut to hand coding XHTML. Simply highlight some text and click the appropriate quicktag button to automatically create XHTML, as seen below:

The WordPress codex covers quicktags here: http://codex.wordpress.org/Write_Post_SubPanel#Quicktags

If you never want to be bothered with the Visual Editor, disable it by going to Users | Your Profile. The first checkbox allows you to Disable the visual editor when writing.

Note

You can use TinyMCE Advanced in conjunction with the HTML editor to gain access to both quicktags and the TinyMCE tools and customizable...

Editing theme template files in the Theme Editor


Working with content is different than editing the files that make up your theme. A theme is a "skin"—since the design is separate from the content, you can switch themes and you'll have a new look, though your content is the same (and you're still using WordPress). The structure of all WordPress themes is similar. A theme is comprised of a set of PHP files that link to CSS stylesheets and contain WordPress template tags (to insert entries from the MySQL database) and XHTML.

Like your content, these files can be modified. Additional PHP templates can be created and uploaded to your theme folder to enhance or customize your theme.

Getting ready

The editing of theme templates (PHP files) can be done in several ways. One way is to directly edit the files live on the server using the WordPress Theme editor. This approach is both fast and convenient, but suggested for those comfortable with hand coding. Editing template files in the Theme editor...

Configuring WP for maximum SEO


Default WordPress settings provide a reasonable level of SEO utility. Compared to a static tables-based site or a Flash site, even the default settings are substantially more powerful. Configuring these settings maximizes the SEO potential of WP.

Getting ready

Permalinks control the URL structure of the content on your site. The default structure (http://www.wordpressandflash.com/?p=123)should not be used. Instead, configure shorter "pretty" permalinks that describe your content.

How to do it...

To update, configure permalinks that create user friendly SEO URLs. Take the following steps:

  1. 1. In the WP dashboard sidebar, click on Settings | Permalinks.

  2. 2. Click on Day and name.

  3. 3. Click on the Custom Structure field, which will now be loaded with the following:

    /%year%/%monthnum%/%day%/%postname%/
    
  4. 4. Truncate this to the following: /%postname%/

  5. 5. Click Save Changes.

For more information, visit: http://codex.wordpress.org/Using_Permalinks

How it works...

The preferred...

Using the Google XML Sitemaps plugin


We've already configured WP to automatically notify the major blog search engines each time you update or publish content. Wouldn't it be nice to do the same for the major search engines such as Google, Bing, Ask.com, and Yahoo? The same XML technology can be used to create a sitemap, or a list of pages on your site available to users and crawlers. The good news is that you can leverage a WP plugin to do so with a few clicks. The Google XML Sitemaps plugin is authored by Arne Brachhold <http://www.arnebrachhold.de/>, the homepage is: http://www.arnebrachhold.de/redir/sitemap-home/*

How to do it...

  1. 1. To add a new plugin, navigate to: Plugins | Add New.

  2. 2. Search for "Google XML".

  3. 3. Install and activate: Install | Install Now | Activate Plugin.

  4. 4. Visit the plugin configuration panel: Settings | XML-Sitemap.

  5. 5. Make sure to click: Click here to build it the first time.

  6. 6. The default settings are sufficient for most users.

How it works...

The XML sitemap...

Using the SEO Title Tags plugin (Version 2.3.3)


The following section shows you how to use the SEO Title Tags plugin.

Getting ready

Metatags, like CSS stylesheets, are located in the head of a page—between the<head> and</head> tags. Metatags are supporting information that is not directly displayed, but describes or produces the page. Think of the head like your entry in the card catalog at the library—metatags are entries that define the language, subject, author, and so on. The title tag produces the browser title—text displayed at the top of the window, before the page content.

One important factor for on-site SEO is the<title> tag, a HTML tag.

The title tag has the following structure:

<title>Your title here</title>

Titles should be defined for each page on your site. The default WordPress setting is to display the post title as the title tag. This is less than ideal: your post or page titles are for humans (to describe your content), whereas the title tag is...

Using the Breadcrumb NavXT plugin (Version 3.2.1)


Breadcrumb NavXT homepage: http://mtekk.weblogs.us/code/breadcrumb-navxt/

Breadcrumb navigation is a visual representation of where you are in the site. A common format is: Blog | About.

Your Categories and Pages should be highly related to your keywords. Repeating this info on each page and as a link helps to emphasize to search engines what your site is about. As we've learned, words that are links get extra SEO weight. For these reasons, breadcrumb navigation is a useful SEO strategy. Breadcrumb navigation is also useful for your human users because it helps orient them to the structure of your site and the ability to "drill down" to see content.

How to do it...

  1. 1. Click on Plugins | Add New and search for "Breadcrumb".

  2. 2. Click Install and Activate.

Identify the location to insert breadcrumb navigation using Firebug. Since search engines give more weight to words at the top of your page, near the top is a common approach. If you insert...

Use Google Analytics in WordPress


Our final SEO recommendation is to use Google Analytics (GA). Though the benefit of knowing something about your visitors and how they use your site may be clear, it may not be immediately obvious how this is an SEO practice. The answer is simple: Analytics data is the feedback loop by which you fine tune or revise your SEO strategy. Once your site is designed and launched, we suggest you adjust your SEO practices based on the real-world results.

How to do it...

Google Analyticator (Version 5.1) is our recommended plugin.

  1. 1. Click on Plugins | Add New and search for "Analyticator".

  2. 2. Click Install and Activate.

    You will need to sign up for an Analytics account and associate a URL with it: http://www.google.com/analytics/

  3. 3. You do not need to copy the tracking code that is automatically generated at the completion of the sign-up and website profile creation process. Visit your Analytics homepage and copy the UA number (directly to the right of the website...

Backing up your site


Backing up your site is absolutely essential, especially for those for those of us who enjoy coding and customizing our site and theme. Here, we outline a strategy to back up your content in three parts: WordPress content in XML format, themes, plugins, uploads, and configuration files via FTP, and SQL backup via plugin.

Getting ready

WP-DBManager (Version 2.50) is our plugin recommendation. This excellent plugin was contributed by veteran WP plugin developer Lester "Gamerz" Chan. In addition to creating database backups, you can also optimize your database and restore an existing backup. You can even repair a database, add or drop tables, or run an SQL query from the WP dashboard.

How to do it...

To back up your content, you will need to download a file in XML format that contains your posts, pages, comments, custom fields, categories, and tags for all authors. Since your content is separate from your design, a backup in this format will allow you to import your data ...

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Key benefits

  • Learn how to make your WordPress blog or website stand out with Flash
  • Embed, encode, and distribute your video content in your Wordpress site or blog
  • Build your own .swf files using various plugins
  • Develop your own Flash audio player using audio and podcasting plugins
  • Filled with many useful and efficient recipes with many screenshots and well explained code to ensure that if you open any recipe in the book you will be able to follow it without going through the previous recipes

Description

WordPress is much more than just a blogging platform now. This flexible CMS is the power behind millions of URLs, including blue-chip companies, small business, and personal websites. Flash is a world-famous multimedia platform. This book will show you the best of the proven and popular strategies and techniques to deliver rich multimedia content, which will let you sail through the world of Flashy Wordpress with ease.This book will take you through clear well-formed and comprehensive recipes, through the most essential and useful Flash multimedia tools for Wordpress available today including plugins for images, audio and video, as well as projects you can do yourself in Flash. It helps you to create a Wordpress website full of Flash content. We show the big picture by providing context, best practices and strategies. Detailed instructions are provided for each section. This book provides you with the shortlist of the most essential Flash tools for creating a dynamic and media-rich website or blog, and shows you how to implement these on your site. The sections on Flash are intended to give you the option to create custom .swf files, giving you an alternative to plugins that already exist. The book will show you how to configure Flash content in your WordPress site/blog for maximum SEO, introduce Flash content to your Wordpress with and without plugins, import image feeds, use lightbox effects, and much more.

Who is this book for?

If you are a Wordpress user interested in creating multimedia-rich websites and blogs using Flash then this book is perfect for you. This book caters for site administrators and web developers, who have experience using Flash aand Wordpress.

What you will learn

  • Embed SWF files with the Kimili plugin
  • Add Flash Detection when you embed a SWF without a plugin
  • Configure WordPress and maximize search engine optimization
  • Use the Flickr plugin and WordPress Multibox plugin for your images
  • Create your own effects, watermarks, image gallery, and slideshow from scratch with Flash
  • Use the NextGen Gallery plugin for image thumbnails, watermarking, and galleries
  • Embed FLV files in WordPress
  • Set up video blogging using WebTV Plugin and the Free WP Tube Theme
  • Encode video files with the Adobe Media Encoder
  • Use the audio plugins WPAudio Player, µAudio, and PodPress
  • Add sound effects to a button and the timeline in Flash
  • Stream sound and create/code your own On/Off music button and an MP3 player
  • Using preset Flash skins
  • Create a Custom Quote Rotator using XML and ActionScript in Flash
  • Use and configure these plugins: WP-Cumulus Plugin, Tagnetic Poetry Plugin, Flexi Quote Rotator Plugin, WP sIFR Plugin, XML Google Maps Plugin, Datafeedr Random Ads Plugin, and WP Flash Feed Scroll Reader Plugin
  • Customize WordPress themes
  • Create animations and buttons in Flash
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Publication date, Length, Edition, Language, ISBN-13
Publication date : Apr 19, 2010
Length: 268 pages
Edition : 1st
Language : English
ISBN-13 : 9781847198822
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ISBN-13 : 9781847198822
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Languages :
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Tools :

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Table of Contents

8 Chapters
Leveraging Flash in WordPress Chevron down icon Chevron up icon
WordPress: Configuration and Core Plugins Chevron down icon Chevron up icon
Image Galleries and Slideshows—Using Plugins and Flash Chevron down icon Chevron up icon
Video Blogging + Flash Video Encoding, Skinning, and Components Chevron down icon Chevron up icon
Working with Audio—Using Plugins and Flash Chevron down icon Chevron up icon
Flash Applications Chevron down icon Chevron up icon
Flash Themes Chevron down icon Chevron up icon
Flash Animations Chevron down icon Chevron up icon

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House of R&R Jun 30, 2010
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I am a designer and write some Actionscript but would not consider myself a programmer. Most of my work is in content publishing, and I was very pleased with the non-technical descriptions of very complex technical processes. The section on the new keyframing in Flash 10 cleared up the topic for me, and I have been able to apply some of the settings I read about. If you are a content publisher who uses WordPress and you really like the look of flash content, I would definitely reccomend this book.
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