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Key benefits

Earn huge profits by transforming WordPress into an intuitive and capable platform for e-Commerce

Build and control a vast product catalog to sell physical items and digital downloads

Configure and integrate various payment gateways into your store for your customers' convenience

Promote and market your store online for increased profits

Follow a practical, step-by-step guide packed with screenshots to ensure your store is created and deployed successfully

Description

WordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.

Who is this book for?

This book is for you, if you are interested in using WordPress as the basis for a store that can sell physical items, downloads, or services.It is ideal for a sole proprietor or small business owner with only basic, in-house technical skills. Some prior knowledge of WordPress will help, but is not required. No knowledge of PHP is expected, but it will also be helpful.

What you will learn

Tweak WordPress to build an adept, business-friendly online store

Install and configure WP e-Commerce and add products to your online catalog

Manage and sort your products with groups, categories, tags, and variations making it easier for your customers to find any product

Automate the delivery of digital downloads after purchase ensuring the convenience of your customers

Create and manage user account roles and permissions for customers and staff

Brand your site by customizing WordPress themes

Accept payments using a variety of payment processors and automatically apply sales tax and shipping

Create your own customizable shipping rates and connect to shippers such as USPS and UPS

Secure your online store against attacks and data loss

Explore alternative e-Commerce plug-ins for WordPress

What do you get with Print?

Instant access to your digital copy whilst your Print order is Shipped

Paperback book shipped to your preferred address

Redeem a companion digital copy on all Print orders

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

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Shipments are not trackable

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Amazon verified reviews

Daily Rad May 18, 2010

There are lots of people who just assume that WordPress is all about blogs. That can't be further from the truth. It can actually be used to start a powerful e-commerce store. This book is a proof for that. It's a very well written and easy to follow book that gets you familiar with the basics of WordPress e-commerce. Best of all, you do not have to be a PHP or WordPress guru to get started with this book.What I like about this book is the fact that it's very practical. It walks you through all the steps you need to take to bring your online store to life. It can also save you a lot of time with your research as the author has done the work for you and has included a list of top e-commerce and third-party plugins you can take advantage of to manage your store more effectively. Practical instructions are provided to enable you to set up your store and start implementing those plugins fast.This book does not aim to make you a WordPress or PHP expert. It's all about creating a fully functional e-commerce store by taking advantage of solutions that are available for WordPress. It covers all aspects of your e-commerce business, so you can always use it as a reference to add new features to your store. Pretty easy to get started with.

Amazon Verified review

jacky Nov 18, 2012

I bought this book only just in time not to really mangle the setting up of an E.Commerce site. It really does cover all eventualities , and is essentially a guidebook for the structuring of a good site , a reminder of what you actually need , and a library of web addresses that are never superfluous . I use several books , but always check this one first.

Araby Greene Jan 31, 2011

This book provides step-by-step instructions for setting up the WP e-Commerce plugin, a popular and feature-rich application for adding an online store to WordPress. Unfortunately, the plugin itself lacks adequate documentation, so a book like this can save time and a lot of frustration. The author has included many thoughtful screenshots to illustrate his detailed tutorials. Thorough chapters on payment and shipping options are particularly valuable for filling informational potholes that are likely to trip up the uninitiated.Even though both WordPress and the WP e-Commerce plugin have been revised since this book was published, the basic concepts and many of the procedures are still the same, or close enough to generalize. By the time I bought this book, WordPress was up to version 3.04, and the plugin at version 3.7.8. Nevertheless, it clarified some murky points, confirmed what I had done generally, and gave me useful, new information on some of the more obscure operations of the plugin.As most books from Packt, this one will be easier to understand by readers who have a basic understanding of how websites and blogs work, but prior expertise with WordPress and the plugin is not required. The book starts with an introduction to WordPress, and then covers installation and setup of both WP and the plugin. The latter part of the book goes beyond basic setup with some info about using widgets, compatible themes, theme tweaks, deployment and web hosting.Be aware that version 3.8, a major overhaul of the WP e-Commerce plugin will be released sometime in 2011. I knew that when I got the book, and bought it anyway because I'm building sites for a couple of other people now, and wanted to make sure I didn't overlook or misunderstand anything important. I was pleasantly surprised at the depth of information and feel that I'm better prepared for the projected plugin upgrade than I would have been otherwise.

Harold Henson Aug 11, 2013

This book covers a few beginner aspects of setting up for E-Commerce very well. The writing quality is superb. It may not be the only book that you ever buy but you will be glad that you have it.

Michelle Keys Jul 17, 2012

I just opened my own online lingerie company and this book was very helpful. My new site is still a work in progress and I maybe looking for additional information in the near future. Site is located at [...]

WordPress 2.9 E-Commerce: Build a proficient online store to sell products and services

What do you get with Print?