What Not to Forget When Planning Your Study

A usability study can be executed without any prior planning, and it is possible that it will still uncover useful insights. Nevertheless, similar to any project approach, following a process and planning the various steps are critical success factors. There is no downside to planning a study upfront. The time and effort involved help to prevent unnecessary discussions down the line, a misalignment of study goals, and unhappiness with deliverables.

Communication is key to successfully completing a remote usability study. All stakeholders have to be in agreement about the framework of the study. That framework consists of the following elements:

The product being tested
The goal, budget, and scope of the study
The test environment
The participants
The study methodology
The schedule
The deliverables

Each study should be kicked...

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Wesley Chan Oct 24, 2018

If you want to dive deep into the nitty-gritty tactical details of running remote usability studies in industry, this is your book. Each chapter guides you through a specific step of the remote research process: there's one for planning & scoping your study, another for recruiting the right participants, individual chapters for executing moderated, unmoderated, and hybrid remote studies, and more on analyzing and presenting research insights after the data has been collected.Research method books may seem like a crowded space, but what makes this one by De Bleecker & Okoroji special is its focus on remote *usability* testing, and nothing else. Great for both seasoned professionals and junior researchers seeking fresh perspectives and ways to expand their research toolkit.One unexpected bonus is that De Bleecker and Okoroji offer plenty of suggestions and insights throughout the book for advocating & defending research findings to people who may be unfamiliar or skeptical with the role and scope of research. My favorite includes how to handle debriefing sessions in Chapter 9: "Thanks! And What Now?", and how to address critiques regarding the study itself.If the book was only about executing remote usability studies, that would already be great. But the practical, actionable advice it gives for communicating those research findings is what keeps me coming back. I keep a copy at my desk and use it as a "cookbook" to reference whenever I have a new study to kick off or wrap up.

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peter Nov 19, 2020

I really appreciate the tenets of remote research being distilled down into bite sized nuggets of initiatives. As a business owner, it bolsters the necessity and efficacy of adding research to a product development cycle. Well done, congratulations to Inge and Rebecca!

Tom G Sep 07, 2018

The $23 you spend on this iBook will save your company thousands in more productive UX and customer feedback studies. Inge and Rebecca have run hundreds of UX studies and provide great examples, tips, dos and don’ts. If you are even Remotely considering doing a UX study you need to read this book!

J. Stearns Sep 08, 2018

This book is a must for anyone looking to understand their products and how they are used. It's packed with information and details on how to run remote usability studies, how to know you are doing it right, and even pitfalls to watch out for. I am already putting the information in this book to use.

Rebecca Sep 24, 2018

One can only hope that this book, in the right hands, will result in the broader adoption of rigorous usability testing across the board. Consumers around the globe would benefit. I am operating on the assumption that many product owners do not fully usability test because of the perceived high cost and cumbersome logistics to do so. This book proves that these barriers don’t really exist, and fully educates anyone in the target audience to accomplish an effective study. UX pros can confidently turn to this book for clear, step-by-step instructions for planning and executing a quality remote usability study...as well as to find logical arguments that advocate for doing one.I have a few complaints, not related to content, and my suspicion is that they are attributable to editing/publishing decisions. Without heading numbers, I sometimes failed to keep track of what was a topic, or sub-topic, or sub-sub-topic. There were no callout boxes for visual interest, or to emphasize key takeaways. And some concepts (like the pros and cons of various types of usability studies) would have been better organized into table form - or at least summarized that way. A passionate reader may need to distill the contents into something more digestible “at a glance” to make the case to senior leadership for doing remote usability. That said, the information in the book is clear and accessible enough that I hope they do!!

Remote Usability Testing: Actionable insights in user behavior across geographies and time zones

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Remote Usability Testing

What Not to Forget When Planning Your Study

Who are the stakeholders?

The product being tested

The goal of the study

The budget

The scope of the study (the tasks and questions)

The test environment

Which are the target devices for the study?

The participants

Demographic requirements

Who are the stakeholders?

The product being tested

The goal of the study

The budget

The scope of the study (the tasks and questions)

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