Search icon CANCEL
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

Arrow left icon
Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
Arrow right icon
Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Going viral with social media


An important concept that permeates all social media is the notion of viral content. Viral content is a site, page, image, or video that, by its own merits, is so humorous, interesting, or otherwise noteworthy, that it extends its reach simply by virtue of being passed on by readers, with no further action by its creator. An example of viral content is David, the boy captured on video by his father after leaving the dentist. In the video (if you are one of the few who haven't seen it), a middle school-aged David demonstrates the woozy effects of really powerful painkillers; he asks, Is this real life? This video has garnered over 130 million views on YouTube. While this video wasn't created as a promotion for a business, its tremendous popularity has spawned one: the boy's family has launched a website (http://www.davidafterdentist.com), that sells a line of t-shirts and stickers based upon the event. That is a demonstration of the power of viral content.

Tip...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime