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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Optimizing your body content


And now we turn to optimization of the body content, the text on the page. One of the ironies of search engine optimization is that the actual words on the page are somewhat overshadowed in ranking power by other elements like title tags and inbound link count. And while you can rank for competitive phrases without the text on the page (with massive link-building campaigns), body text remains a heavily-weighted component of search rankings.

Along with this topic, we will also dig a bit deeper into the concept of keyword density. Keyword density refers to the amount of keywords as a percentage of total words on the page. While keyword density applies to any web page element, it is of particular importance with respect to body content.

First, what is body content? Body content is the visible part of a web page: the text, images, and other elements (video, forms, and so on) that appear to viewers within the four corners of the browser window. This includes text in...

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