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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Chapter 2. Optimizing WordPress for SEO

In this chapter, we'll align your SEO strategy with the WordPress platform and help you solidify your plan. You'll need to set realistic goals and timelines for your business or website through educated investigation and analysis. Proper and thorough planning is needed to ensure that you succeed in the competitive search markets.

We will begin by setting up the goals for your Internet presence and determining how to best leverage WordPress' flexibility and power for maximum benefit. We'll examine how to best determine and reach out to the specific audience for your goods or services. Different Internet models require different strategies. For example, if your goal is instant e-commerce sales, you strategize differently than if your goal is a broad-based branding campaign. We'll also examine how to determine how competitive the existing search market is, and how to develop a plan to penetrate that market.

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