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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Checking your website's code with a HTML Validator

HyperText Markup Language (HTML) is a coding standard with a reasonable degree of complexity. HTML standards develop over time, and a valid HTML code displays more websites more accurately in a wider range of browsers. Sites that have substantial amounts of HTML coding errors can potentially be punished by search engines. For this reason, you should periodically check your website for HTML coding errors.

There are two principal tools that web professionals use to check the quality of their websites' code: the W3C HTML Validator and the CSE HTML Validator.

The W3C HTML Validator (http://validator.w3.org) is the less robust of the two validators, but it is free. Both validators work in the same way: they examine the code on your website and issue a report advising you of any errors.

The CSE HTML Validator (http://htmlvalidator.com) is not a free tool, but you can get a free trial of the software that is good for 30 days or 200 validations...

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