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WordPress Search Engine Optimization- Second Edition

You're reading from WordPress Search Engine Optimization- Second Edition

Product type Book

Published in Oct 2015

Publisher

ISBN-13 9781785887642

Pages 318 pages

Edition 1st Edition

Languages

Concepts

Table of Contents (19) Chapters

WordPress Search Engine Optimization Second Edition

Credits

About the Author

About the Reviewers

www.PacktPub.com

Preface

1. Getting Started – SEO Basics

2. Optimizing WordPress for SEO

3. Researching and Working with Keywords

4. Understanding Technical Optimization

5. Creating Optimized and Engaging Content

6. Link Building

7. Using Social Media

8. Avoiding Black Hat Techniques

9. Avoiding SEO Mistakes

10. Testing Your Site and Monitoring Your Progress

WordPress SEO Plugins

Other SEO Resources

Index

Promoting your business or blog with YouTube

As you probably know, YouTube is a video-sharing site where anyone—including you and your business—can post videos for others to view. YouTube, just behind Facebook and Google.com, is the third most popular website worldwide in 2015, as reported by the Alexa ranking service, http://www.alexa.com/topsites. Youtube also serves as a search engine in its own right. It also happens to be owned by Google, so Google has an interest in driving search traffic to YouTube and Google does in fact include YouTube content in search results—but you have to know how to optimize your video submissions.

The leverage you'll enjoy from promoting your business with video will depend on your niche and the quality of the videos you produce. Video content, like any content, must be quality content. The biggest mistake business owners make when publishing videos online is that the videos are amateurish productions of poor quality. A low-quality video can do more harm than...

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