Writing effective titles and headlines

When writing for search engine optimization, the title is one of the most important elements of your copy. Titles may not be long, but they have two very important jobs to do. The first thing a good title does is tell the search engines what your article is about. This helps ensure that your page will be listed in the search engine results when someone tries to find the information contained in your article.

For example, let us say you are trying to sell border collie puppies. You have a page on your website informing the reader about the puppies you have for sale, but the title of this page is Border Collie Puppies. That might seem like a great title, but it's not specific enough. People who are searching for border collie puppies online could be looking for information about caring for or training those puppies. On the other hand, when someone searches Border Collie Puppies for Sale, your content is exactly what they're looking for, but your title...