Transcending bland, keyword-rich titles
Sure, it's great to have keyword-focused titles, but many websites employ page titles that are little more than a bland keyword repository. Such titles can often rank well in search, but do little to engage users. An over-emphasis on keywords can often lead to headings, titles, and text that reads awkwardly, which is not ideal. Let's take a look at one of our finely-crafted pages to see the techniques we are employing to not only earn high search rankings but also to engage visitors and turn them into customers:
![](https://static.packt-cdn.com/products/9781785887642/graphics/B04940_05_04.jpg)
There is a wealth of sophistication taking place in the prior page. The page ranks amazingly well in Google within positions 1, 2, or 3 for WordPress SEO company and WordPress SEO service. The competition for those phrases is fierce.
First, let us look at whether the headlines and the page are keyword-aware, and we can see that they are! The h1
tag, The Ultimate WordPress SEO Company/Service: TastyPlacement has all our target keywords included...