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WordPress Search Engine Optimization- Second Edition

You're reading from  WordPress Search Engine Optimization- Second Edition

Product type Book
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Pages 318 pages
Edition 1st Edition
Languages
Concepts
Toc

Table of Contents (19) Chapters close

WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Getting Started – SEO Basics 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress WordPress SEO Plugins Other SEO Resources Index

Hiring a writer


SEO professionals know how to write engaging and keyword-rich content, but most of them have a little secret: they write very little of their own content. These webmasters turn to SEO copyrighters. An SEO copyrighter is simply a writer who has written in a search environment, and therefore knows how to craft titles, headings, and body copy, based on a keyword or keyword group.

Regular writers will certainly do in a pinch; you might need to tweak content provided by regular writers to achieve SEO goals. You can also always employ regular writers when your content is intended for other than purely ranking purposes, such as with ordinary blog posts or company updates.

When you hire an SEO copyrighter, the good copyrighters will ask for a few key parameters before they write, What are the keywords? and What sort of keyword density do you want? These questions are signs of a copyrighter with SEO experience. Ideally, your writer will let you dictate specific keyword phrases, will...

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