Chapter 4. Understanding Technical Optimization

We now turn to the heart of this book, and the heart of natural search rankings: technical optimization. Technical optimization provides the nuts and bolts of on-page optimization: the subtle craft of organizing your content, link structure, title and headings, meta tags, images, and so on, to achieve high placement for your pages.

In this chapter, we will cover how to take what we've learned about keyword research and implement a ranking strategy. We'll build a perfect web page, a web page where all the elements work together to achieve maximum ranking power. We will learn how to craft a domain name that is well-poised to rank for primary keywords. We will examine how to create an effective WordPress permalink structure.

We will dig deep into page titles, title tags, navigation anchor text, and meta tags. We will learn sound strategies for crafting body content and how to control, analyze, and tweak keyword density. We will discover some expert...