Learning how customers engage in local search
Search volume statistics demonstrate very reliable and common search patterns for locally-based searches. In nearly every niche, from medicine to lawn mowing, the high volume, big opportunity local search keywords follow the following patterns:
Product/service description followed by city name (Dermatologist Jacksonville)
City name followed by product/service description (Jacksonville dermatologist)
Sometimes, but not always, searchers include the full state name or state abbreviation (dermatologist Jacksonville FL). Let's take a look at some actual search volumes that illustrate these principles.
Daily Search Volumes for Dallas Dermatologists:
|
Keyword |
Search Volume |
|---|---|
|
dermatologist Dallas |
390 |
|
dermatologist in Dallas Texas |
40 |
|
Dallas dermatologist |
590 |
The city-product pattern (Dallas dermatologist) enjoys the highest-search volume followed by the product-city pattern (dermatologist Dallas). Finally, the long tail pattern enjoys a lesser, but...
