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WordPress Search Engine Optimization- Second Edition

You're reading from WordPress Search Engine Optimization- Second Edition

Product type Book

Published in Oct 2015

Publisher

ISBN-13 9781785887642

Pages 318 pages

Edition 1st Edition

Languages

Concepts

Table of Contents (19) Chapters

WordPress Search Engine Optimization Second Edition

Credits

About the Author

About the Reviewers

www.PacktPub.com

Preface

1. Getting Started – SEO Basics

2. Optimizing WordPress for SEO

3. Researching and Working with Keywords

4. Understanding Technical Optimization

5. Creating Optimized and Engaging Content

6. Link Building

7. Using Social Media

8. Avoiding Black Hat Techniques

9. Avoiding SEO Mistakes

10. Testing Your Site and Monitoring Your Progress

WordPress SEO Plugins

Other SEO Resources

Index

Creating reliable and text-based navigation

WordPress automatically generates simple, text-based navigation that works well for both users and search spiders. Site visitors employ your website's navigation to browse your site and find content. Search engines use your navigation in a similar way, with a twist. Search engines follow the links in your navigation to find and index your pages. In addition, search engines use the text in your navigational links to reliably determine the topic of the destination page. In other words, the text you use in your navigation is a search engine ranking factor.

Tip

Avoiding image links in navigation

It is possible to create a navigation menu that employs images instead of text. However, when a search engine spider encounters an image link with no anchor text, the search engine has no text to define that element for the destination page. So, for search optimization, it's clearly better to use text links rather than image links in navigation.

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