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WordPress Search Engine Optimization- Second Edition

You're reading from  WordPress Search Engine Optimization- Second Edition

Product type Book
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Pages 318 pages
Edition 1st Edition
Languages
Concepts
Toc

Table of Contents (19) Chapters close

WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Getting Started – SEO Basics 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress WordPress SEO Plugins Other SEO Resources Index

Text attributes – bold, italics, and underline


Emphasizing text with the use of bold and underline has long been known to have a marginal effect on ranking. Search algorithms follow predictable logic—do the elements of a web page serve to reliably indicate the subject of the web page, and if so, to what degree? Text attributes do tend to indicate the subject and context of a page but rarely to a great degree. Rightfully, text attributes are not given much weight. Again, this technique is best used as a supplement to other stronger ranking factors.

This technique is commonly misused by inexperienced webmasters. While the effect of the technique is slight, overzealous designers often employ the technique on dozens of phrases on a web page. This technique will yield little to no effect, and will almost certainly undercut your user experience.

The best practice is to employ text attributes for a maximum of two phrases per web page—your primary keywords only.

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WordPress Search Engine Optimization- Second Edition
Published in: Oct 2015 Publisher: ISBN-13: 9781785887642
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