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WordPress Search Engine Optimization- Second Edition

You're reading from  WordPress Search Engine Optimization- Second Edition

Product type Book
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Pages 318 pages
Edition 1st Edition
Languages
Concepts
Toc

Table of Contents (19) Chapters close

WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Getting Started – SEO Basics 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress WordPress SEO Plugins Other SEO Resources Index

Preparing the index


A search engine does not store your web pages, it stores an index of your web pages. For your page to appear in a search engine's index, first that search engine sends a search spider to visit your site and read your web pages' content. The spider returns the information to a document processor that processes your web pages into a format that the query processor understands. The document processor performs several formatting tasks—it might remove stop words, lower-value terms that bear little relation to the page's topic, such as the, and, it, and many more. The document processor will also perform term stemming, where suffixes like -ing, -er, -es, and -ed are stripped from search terms. In essence, a document processor trims the content to reveal the contextual elements of a web page and prepares the entry for indexing.

The index contains much of the information from your pages, along with other data that the search engine uses to evaluate and categorize your pages. As a highly simplified example, Google's index of your page will contain the text of your page on a date in the recent past when its spider last visited along with other data which are as follows:

  • A table of terms in order of the frequency in which they appear on your page (called the inverted file)

  • The page's PageRank

  • A term weight assignment: a numerical value that reflects the frequency of appearance of particular terms on a page

  • The page's meta tags

  • The page's destination URL

This description is grossly simplified, but illustrates that what the search engine attempts to match is not your page itself, but a processed and analyzed version of your page.

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WordPress Search Engine Optimization- Second Edition
Published in: Oct 2015 Publisher: ISBN-13: 9781785887642
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