Chapter 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY
Why and how is the emergence of artificial intelligence and big data solutions important to CRM design?
in this chapter, we will be exploring how Artificial Intelligence (AI) and Machine Learning (ML) can support your CRM processes and, in turn, enrich traditional business applications. This will enable higher process automation and, as a result, better business orchestration.
We will be looking at examples of how these newer technologies could be embedded into customer processes in order to provide self-service and automated customer interactions, while delivering recommendations and personalized customer experiences at an affordable price. We will talk about the development of AI in recent years, its current state, and finally, how AI could actually be implemented into every business' CRM usage.
We are in an amazing period of human development; technological innovations, which are already...
