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StartupPro: How to set up and grow a tech business

You're reading from   StartupPro: How to set up and grow a tech business Practical guidance on how to turn your passion, idea, and technical skills into a successful business

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Product type Paperback
Published in Dec 2014
Publisher
ISBN-13 9781783001422
Length 238 pages
Edition Edition
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Author (1):
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Martin C Zwilling Martin C Zwilling
Author Profile Icon Martin C Zwilling
Martin C Zwilling
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Table of Contents (15) Chapters Close

StartupPro: How to set up and grow a tech business
Credits
About the Author
About the Reviewers
Preface
1. Do You Have What It Takes to be an Entrepreneur? 2. Does Your Dream Idea Have the Potential to be a Business? FREE CHAPTER 3. When, Where, and How Do You Formalize a Technical Business? 4. Does a Technical Entrepreneur Really Need a Business Plan? 5. When and How Do You Find Funding for a Technical Business? 6. After the Funding, How Do You Survive the Execution Risks? 7. Are You Ready for All the Leadership and Team Challenges? 8. Do You Understand How Social Media is Changing the Business Landscape? 9. If You Build It, Will They Find You, and Will They Use It? 10. Can You Build the Relationships Needed to Succeed in Business?

Summary


The goal of this chapter has been to help you as a technical entrepreneur understand where and how to start using social media, how to measure the impact, and how to make the required tradeoffs between cost and value received. The value of social media extends well beyond marketing, into requirements analysis, product feedback, and customer service.

Yet, don't be convinced that the use of social media supersedes the need for all the traditional business management tactics and requirements. It's just the newest of many elements of building a successful business. In the next chapter, we will take a look at many of these other elements that technical entrepreneurs often overlook. Take heed, do the work, and take the lead over your competitors.

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