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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

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Product type Paperback
Published in May 2024
Publisher Packt
ISBN-13 9781804619902
Length 464 pages
Edition 2nd Edition
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Authors (2):
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Melissa Murphy Melissa Murphy
Author Profile Icon Melissa Murphy
Melissa Murphy
Melissa Murphy specializes in cross-cloud Salesforce implementations. Having supported multiple industries and brands, Melissa has experience driving digital transformations with customers. She is a certified Data Cloud, Market Cloud Engagement, and AI architect. Melissa has presented at multiple Salesforce and Marketing Technology conferences, including Connections and Dreamforce, on Data Cloud best practices. She thrives in helping clients develop overarching marketing strategies to drive real business impact through technical solutions. When not in the weeds on Salesforce cross-cloud architecture, Melissa enjoys reading, Taekwondo, and cooking great food.
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Mike King Mike King
Author Profile Icon Mike King
Mike King
LinkedIn
Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course.nIn January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C Solution Architecture implementations. Mike has also spoken numerous times with Salesforce on the topics of B2C Solution Architecture, including at TrailblazerDX, Salesforce Connections, and Dreamforce.nWhen not obsessing about Salesforce, commerce, and software architecture, Mike enjoys hiking, camping, and woodworking.
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Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1:Customer 360 Component Products
2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER 3. Chapter 2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Know Your Customer with Data Cloud (DC) 7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution 8. Part 2: Architecture of Customer 360 Solutions
9. Chapter 7: Role of a Solution Architect 10. Chapter 8: Integration Architecture Options 11. Chapter 9: Creating a 360° View of the Customer 12. Chapter 10: Customizing for Common Business Needs 13. Chapter 11: Enterprise Integration Strategies 14. Part 3: Salesforce Certified B2C Solution Architect
15. Chapter 12: Exam Preparation Tools and Techniques 16. Chapter 13: Prerequisite Certifications 17. Chapter 14: Commerce and Integration 18. Chapter 15: Certification Scenarios 19. Assessments 20. Index 21. Other Books You May Enjoy

Questions

  1. Why might you choose to have one Marketing Cloud Engagement BU for each B2C Commerce site or customer list?
  2. What is the best integration point within the Salesforce ecosystem for external customer data systems?
  3. True or false: Leveraging separate BUs in Marketing Cloud Engagement securely separates data within a given Marketing Cloud Engagement instance, ensuring separate organizational units in the same enterprise never mingle data.
  4. When integrating multiple B2C Commerce instances with the same Lightning Platform org, which data structure in B2C Commerce must have a unique ID to support B2C CRM Sync?
  5. What is one advantage of decorating the Lightning Platform Contact record with unique identifiers for the customer that’s used in external systems?
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Authors (2)

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Profile icon Mike King
Mike King
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Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course. In January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C Solution Architecture implementations. Mike has also spoken numerous times with Salesforce on the topics of B2C Solution Architecture, including at TrailblazerDX, Salesforce Connections, and Dreamforce. When not obsessing about Salesforce, commerce, and software architecture, Mike enjoys hiking, camping, and woodworking.
Read more
See other products by Mike King
Profile icon Melissa Murphy
Melissa Murphy
LinkedIn icon
Melissa Murphy specializes in cross-cloud Salesforce implementations. Having supported multiple industries and brands, Melissa has experience driving digital transformations with customers. She is a certified Data Cloud, Market Cloud Engagement, and AI architect. Melissa has presented at multiple Salesforce and Marketing Technology conferences, including Connections and Dreamforce, on Data Cloud best practices. She thrives in helping clients develop overarching marketing strategies to drive real business impact through technical solutions. When not in the weeds on Salesforce cross-cloud architecture, Melissa enjoys reading, Taekwondo, and cooking great food.
Read more
See other products by Melissa Murphy
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