Enterprise analytics with Tableau
Salesforce acquired Tableau in August 2019 and we've just seen the beginning of the impact this will have on the Salesforce ecosystem. Tableau elevates the data visualization and analysis capabilities of the Salesforce ecosystem, something nearly every component product can benefit from. For now, integrating with Tableau from component products is still mostly a manual effort requiring data to be synchronized into Tableau from other products such as B2C Commerce and Service Cloud, where it can be aggregated and analyzed to help inform business decisions.
Where products such as Customer 360 Audiences, part of Marketing Cloud, provide a special purpose view of data (customer segmentation and audience building), a product such as Tableau is data-agnostic. It can ingest data from all sources throughout your enterprise and mine for insight that can be used to drive strategy across many channels and technologies.
The following figure shows three...