A caveman’s guide to installing your application

Picturing the Salesforce ecosystem as an international home improvement store, your application is one nifty toolkit waiting to be picked up by customers. Now, imagine your customer is more of a Fred Flintstone than a Bob the Builder. Yabba dabba doo! This section is all about making that toolkit so easy to assemble that even our beloved caveman won’t break a sweat.

Especially if your application is developed in the ISVforce program, chances are a significant portion of your customers will swing by the AppExchange marketplace and pick up your app. The first impression counts, and the initial installation process is your app’s handshake. It’s crucial that we get this right because, let’s be honest, no one wants a wobbly, awkward handshake.

In this section, we will stress the importance of a smooth and speedy installation and upgrade processes, plus the provision of an installation...