E-mail marketing with newsletters

We will discuss marketing in Chapter 8, Ready to Sell and Chapter 9, Go… To the Future. However, newsletters, or e-mail marketing, is a special case. That is why it is worth discussing it here before we cover other marketing options in PrestaShop.

E-mail marketing is not just another type of marketing. In my opinion, it is absolutely crucial to maximize the potential of any online business. E-mail marketing with newsletters is a kind of catchall to make all other forms of marketing worthwhile. What do I mean by this?

E-mail marketing can support every other type of marketing you are doing. Think about all the different sources your website will eventually receive its visitors from – search engines due to your SEO efforts, paid adverts, link building, and social media marketing. If any of those phrases are alien to you, don't worry. They are all dealt with in Chapter 8, Ready to Sell and Chapter 9, Go… To the Future. The point to grasp here is that all the...