Chapter 3. Merchandising for Success
The way we merchandise or set up an online shop is just as important as it is in a shopping mall. Would you buy from a shop that didn't have clear pricing, quality products, and an appealing offer?
In this chapter, we shall cover everything to do with presenting your products, and we will:
Discuss and implement an efficient category structure
Add high quality product descriptions that sell
Take a look at all the different ways you can use PrestaShop to highlight products
Look at product features, attributes, accessories, and customization
So let's get on with it...
Shop categories
Creating product categories, like most things in PrestaShop, is easy and we will cover that soon. First we need to plan the ideal category structure. And this demands a little thought.
Planning your category structure
You should think really hard about the following questions: What categories and subcategories will work best? What will make navigation simple and intuitive for your customers...
