There are many ways to bring people to your site. The following are some of the best methods:
- Paid advertising
- Social Media
- Influencer marketing
- Affiliate programs
- Trade shows
- Business development
- Speaking engagements
- Public relations
- Content marketing
- Search engine optimization (SEO)
We don't have time to go into every single strategy. We'd need several books to do so. But we do have time to talk about how SEO and content marketing (a related strategy) are different from the rest.
Let's first look at some of the most talked-about strategies, which are usually advert-related and cost money to get up and running. Then we'll look at the slow but steady increase in visitors from SEO.
