Working in the digital domain

Working in a digital domain requires the business to move beyond legacy and institutionalized thinking. It is no longer acceptable to slap together some HTML, a few links to press releases, and some white papers, bundle together some poorly written JavaScript code, and call it your web site. That strategy was suitable, once upon a time. Nowadays, private and public corporations, and even the government, plan web technology for the long-tail in business by focusing on high usability and content (https://en.wikipedia.org/wiki/Long_tail). If your web technology is hard to use, then you will not make any money and no citizen will use your online service.