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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Step 2 – mapping the entity diagrams to each other


The entity diagrams for CRM customers and ERP customers are not the same. We will be synchronizing CRM customers and ERP customers with each other, so we need to work out how we will deal with the differences in the entity relationships. We need to define a mapping between the CRM entities and the ERP entities.

We will do a worked example of a mapping for SageCRM customer entities to Sage ERP 300 entities. In the workshop you will need to do the mapping for your CRM customer entities to your ERP customer entities.

Entity mapping

The goal of this exercise is to define rules for the mapping of the entities between CRM and ERP to resolve the issue that that the entity relationships for CRM and ERP are different.

Customers

An ERP customer can map one to one with a CRM customer. A CRM customer will not necessarily map to an ERP customer because not all CRM customers are synchronized with ERP, only qualified CRM customers are synchronized. We need...

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