You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

View More author details

Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

Why subscribe?

18. Other Books You May Enjoy

Measurement frameworks to gauge impact

Implementing quantification frameworks that provide visibility into key growth metrics is pivotal for product organizations seeking to sustain scale by scientifically optimizing business model levers that influence recurring revenue expansion.

In this section, we’ll examine analytical techniques that provide visibility into performance lift across drivers of enduring customer lifetime value, including renewed subscription persistence, willingness-to-pay signals from usage patterns, and conversion efficiencies that quantify incremental wallet share capture from current subscribers, which is essential for growth forecasting.

Evaluating renewal rates, trends, and predictors

By tracking user cohort renewal rate trends across quarterly periods, product and customer success teams can spotlight potential subscription revenue retention vulnerabilities by revealing variability across market segments. Further subdivision by attributes such...