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From Voices to Results -  Voice of Customer Questions, Tools and Analysis

You're reading from   From Voices to Results - Voice of Customer Questions, Tools and Analysis Proven techniques for understanding and engaging with your customers

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Product type Paperback
Published in Apr 2018
Publisher
ISBN-13 9781783001446
Length 218 pages
Edition 1st Edition
Concepts
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Author (1):
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Robert Coppenhaver Robert Coppenhaver
Author Profile Icon Robert Coppenhaver
Robert Coppenhaver
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Toc

Table of Contents (11) Chapters Close

Preface 1. Solving Problems and Driving Value with VoC 2. VoC in the Product Development Process FREE CHAPTER 3. Laying the Groundwork 4. Gathering the Customer Needs for Your Product 5. The Interview Process – Preparation 6. The Interview Process – The Interview 7. Understanding the Customer's Voice 8. Validating the Customer's Voice 9. Completing the Circle – Using the Customer's Voice in Your Organization A. Epilogue

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