Chapter 4: Empowering Your Sales Team through HubSpot

HubSpot is more commonly known for its marketing automation capabilities than its sales capabilities. However, in recent times, their sales tools have become more robust, often putting them ahead of the competition as it helps remove the friction that can exist between a prospect and salesperson. Today, more companies are using the platform to also power their sales activities as, first, it is mostly free to access, and second, it provides a few key advantages, as follows:

• It allows both marketing and sales teams to see the entire journey of the customer from the first interaction with your business to the moment they became a customer.
• It creates the perfect setup for sales and marketing teams to work closely together since they each have full visibility into each other's activities.
• It reduces the company's investment in technology as they now only need to invest resources in paying for and managing one...