Winning the fight in companies

Bruno Borges: The fight happened in the first place because executive teams were not aware or not educated enough about the benefits of having a developer relations team.

Without that knowledge, they couldn't make a decision about whether it was important to fund developer advocacy within companies.

Now, as we see, developer relations is everywhere. I think it's just a matter of time before executives who previously had doubts catch up with the market. We're going to see developer relations being covered as a formalized extra structure within companies, just like engineering, product management, business operations, and so on.

We're at the bottom of a big hill of adoption of the developer relations discipline within companies. I think this area will explode in the next few years, simply because the major companies are connecting with developers. As I mentioned earlier, even companies that are not traditionally from the IT...