Case Studies – Business Applications and ROI

In this chapter, we will examine the application and return on investment (ROI) of LLMs in business. We will start with their role in enhancing customer service, showcasing examples of improved efficiency and interaction. Our focus will then shift to marketing, exploring how LLMs optimize strategies and content. The next section will cover LLMs in operational efficiency, particularly in automation and data analysis. We will conclude by assessing the ROI from LLM implementations, considering both financial and operational benefits. Through these sections, we will present a comprehensive overview of LLMs’ practical business uses and their measurable impacts.

In this chapter, we’re going to cover the following main topics:

• Implementing LLMs in customer service enhancement
• LLMs in marketing – strategy and content optimization
• Operational efficiency through LLMs – automation and analysis
...