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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts FREE CHAPTER
2. Chapter 1: Introduction to Data Storytelling 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Working with reports

A report in Looker Studio is an asset or entity that enables you to build data stories in the form of dashboards and reports. Conceptually, a dashboard is a centralized tool that provides an at-a-glance view of key performance metrics. It is usually limited to a single page or screen and displays information at a summary level. On the other hand, a data report is an organized representation of data in visuals and text with enough detail. A report usually spans multiple pages to provide a comprehensive analysis of the concerned topic. A more detailed list of the differences between the two forms of data presentation was provided in Chapter 1, Introduction to Data Storytelling.

Creating a report

You can create a new report either from the home page or from within another report. The first step when creating a report is to add a data source to it. While creating the report, you can either create an embedded data source specific to that report or select an existing...

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