CRM vs. PDM

It is very common for technologists and business users alike to confuse these two types of platforms. To clear up a few misconceptions: these platforms do not compete with each other. Quite the contrary, they help support one another. Think about the CRM and PDM as being heart and lungs for a human. Both required, both need to work well for optimal health. The same is true for CRM and PDM. They are required to optimize each other.

What is CRM?

A Customer Relationship Management Platform or CRM Platform, is a system that enables sellers, customer service teams, and marketers to see a 360 degree view of a customer. CRMs help companies track their customer interactions, manage sales, provide customer support, and automate marketing campaigns. CRMs help businesses improve customer satisfaction, increase sales, reduce costs, improve operations, and make better business decisions.

While CRMs do tend to house much of the data attributes that are generally found in a Customer...