About this book

This book is a practical guide to planning, designing, building, launching, and managing a website for your business with Squarespace 7. You will learn how to use all of the Squarespace tools to control the layout, appearance, structure, and functions of your website, starting from the inception stage, all the way to monitoring and managing your site after the launch. More than just a how-to manual to create a website, this book also includes helpful design resources for finding and choosing images, fonts, and logos as well as online marketing advice about things such as increasing your site's visibility in search engines, driving traffic to your website through social media and ensuring your site visitors can perform their objectives quickly and easily.

Whether you've had some previous experience or you've never built a website before, this book leads you through a tried and tested, step-by-step process that is designed to help you create your Squarespace website in the most efficient manner possible. By following the chapters in order, you'll be more likely to launch your website on time with the least amount of hassle.

With the release of Squarespace 7, the company has dramatically boosted the support and online help available, and the user support community is rapidly growing. However, this latest version of Squarespace is a bit more complex than previous versions, and the increased flexibility and power of Squarespace 7 has made things less intuitive in some areas. Even by following Squarespace's training videos or help guides, it's not always clear what is the best method or order to do things, and sometimes, the terminology or techniques can be confusing for "non-techies". This book will guide you through every step of the way, in the right order, clearly explaining the how, why, and the effect of every action you'll perform.