Real-Time Marketing Journeys
In the previous chapter, we went through what customer journeys are – how you interact with your audience. Outbound customer journeys was the first way of doing this. Real-time marketing journeys are the new preferred way of doing this. Microsoft is focusing on developing real-time marketing journeys, so this is where all the new and helpful tools will be.
In this chapter, we are going to go through real-time marketing triggers and journeys, how you can create them, and what you can do with them.
We’re going to cover the following topics:
- Real-time marketing triggers
- Creating and understanding real-time marketing journeys
- Analytics
We’re going to start by looking at how you create and understand real-time marketing journeys. We’re going to see how you can use them and how you can utilize the real-time marketing triggers to create marketing journeys for your customers in real time. By the end of the...
