Questions
The following are some questions that will help you gauge your understanding of the topics discussed in this chapter. The answers are available in the Assessments section at the end of the book.
- How can you use outbound customer journeys?
(a) To send emails to customers
(b) To reply to your customers
(c) To say how you interact with customers
- How many times will a contact go through a customer journey by default?
(a) 1
(b) 10
(c) Unlimited
- You can use either a suppression segment or an excluding segment audience; they both do the same thing.
(a) True
(b) False
- In the Send an email tile, you can make changes to what?
(a) The design of the email
(b) The send time of the email
(c) The content settings of the email
(d) The expiration of the email
- What always needs to be done before you can start using the customer journey?
(a) Saving
(b) Publishing
(c) Going live
