An introduction to automating your operations processes with Zapier

Once you've made those ever-important sales, you need to provide your customers with the product or service that their well-earned money is paying for. Of course, in order for your business to succeed and be competitive, your product or service needs to fulfill a need or solve a problem, and it should be of exceptional quality to ensure your customers come back to buy more. While you can have the best processes in place to market and sell your products and services, and have exceptional offerings with good value for money, if the processes behind production and delivery are extremely manual, repetitive, and error-prone, delivery will be poor, and the customers you worked so hard to find will run a mile. Inefficient operations processes could cause you to have significant delays in responding to customer service queries, or you might forget to respond altogether. It could also mean that you experience order processing...