Renaming campaigns and ad groups
After you set up your campaigns and ad groups, you may wish to rename them to better reflect the theme or promotion you are running. You can rename AdWords campaigns and ad groups at any time.
Getting ready
Plan out your new naming convention. It's usually helpful to describe the campaign's theme as well as the network you are targeting.
How to do it...
Click on the Campaigns tab, hover next to the campaign or ad group you wish to rename until you see a pencil icon, then click on it.
Enter the new name and click on Save:
There's more...
You may wish to name your campaigns to reflect the products and services you are promoting, which regions they target, or to indicate what networks you are running ads on. For example, you could have a campaign named Printing Supplies - Search - USA. If you decide to rename a campaign, keep in mind that it will start showing as a new campaign in your Google Analytics reports, so try to avoid frequently changing campaign names.
