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Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

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Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
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Author (1):
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Kristina Cutura Kristina Cutura
Author Profile Icon Kristina Cutura
Kristina Cutura
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Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Updating ads in bulk using AdWords Editor


Creating, editing, or pausing ads can be much more efficient through AdWords Editor, especially if you need to update many ads at once. For example, AdWords Editor allows you to update destination URLs across all of your campaigns and ad groups at once, without the need to click into individual campaigns and ad groups in your AdWords online interface.

Getting ready

Decide which campaigns and ad groups will need to be updated. If you would like to add new ads, prepare the new ad copy elements, and plan out where they should go.

You can add, edit, pause, or delete ads either manually or by importing a CSV spreadsheet. If you would like to use the spreadsheet option, download your current ads first. Go to File, choose Export spreadsheet (CSV), and choose which parts of your account you'd like to work on. Click on Save to keep a copy of your CSV file. Make sure to preserve all of the exported columns as you work on your ads, so that the revised file remains...

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