Chapter 7. Showcasing and Presentation

Presentation is typically formal communication where a speaker presents information, ideas, or new products in a group setting (to an audience, irrespective of the size). Presentations can take place in various contexts—seminars, webinars, or face-to-face meetings. It is a form of communication that can rake maximum effect and can be a powerful tool if used right. Likewise, it can bring downfall faster than the speed of light if things go haywire.

Presentations are not generic. A good presenter will not use the same presentation for all types of audience—be it using a particular presentation for IT professionals, medical practitioners, or civil servants. The presentation will have to be tweaked for the audience in question. The style of delivery too differs from one situation to another. The crux of a presentation becoming effective is to make it subjective. If not, even if it is delivered with full confidence and with enamoring style, it is still bound...