Google's tools for website owners

Google offers a range of tools that can help with search engine optimization. We've gone in depth with many of these resources, but here is a quick review of all of the tools Google offers; that you can use to improve your website's search engine optimization, as well as the tools you can use to monetize your site.

Google AdSense

Google AdSense is Google's advertising revenue sharing program for publishers. If you participate in this program, you can place Google text ads on your website and you will receive a share of the revenue from those ads when visitors click on them. You need to earn at least $100, before you can receive a payment.

Google AdWords

Google AdWords is Google's principal pay per click advertising program. Google's AdWords program allows you to place and purchase pay per click ads on the Google search engine results pages, as well as on Google Content Network, which consists of other people's websites. If...