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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Pursuing the wrong keywords

Keyword research lies at the foundation of all search marketing efforts. As webmasters, we must always be mindful of what users are searching for, in what relative volumes, and whether those keywords are relevant. WordPress will not research keywords for you. You need to perform thorough and sound keyword research to make sure you can grab the relevant traffic that ties web searchers with your content. The error of pursuing the wrong keywords can infect the earliest stages of your web marketing plan, if you choose a poor domain name, based upon a misconception about what customers are searching for.

Perhaps the most common keyword-related mistakes come with webmasters and business owners that make instinctual guesses at keyword volumes. SEO professionals know that the truth is in the keyword data, not in the instinctual guess made by a business owner. The high-volume and high-relevance terms are where you'll find hidden profits, so that's where your...

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