Typical black hat techniques

There are a wide range of black hat techniques fully available to all webmasters. Some techniques can improve rankings in the short term, but generally not to the extent that legitimate web development would, if pursued with the same effort. The risk of black hat techniques is that, they are routinely detected and punished. Black hat is never the way to go for a legitimate business, and pursuing black hat techniques can get your site (or sites) permanently banned and will also require you to build an entirely new website with an entirely new domain name. We will examine a few black hat techniques to help you avoid them.

Hidden text on web pages

Hidden text is the text that through either coding or coloring does not appear to users but appears to search engines. Hidden text is a commonly used technique, and would be better described as a gray hat. It tends not to be severely punished, when detected. One technique relies on the coloring of elements. When the color...