Search icon CANCEL
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

Arrow left icon
Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
Arrow right icon
Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Identifying and developing your initial keyword profile

Because keywords play such an important foundational role in the development of your search strategy, you will obviously want to spend a good deal of thought and effort developing a sound initial keyword profile. Keep in mind, though, your initial keyword research is merely a foundation. You'll work and rework your keyword profile throughout your campaign.

Developing your keyword list has several phases:

  1. Collection: In the initial collection phase, you will simply collect large numbers of keywords and dump them on to a list.
  2. Analysis: In the analysis phase, you will attach relative weight to terms and cull undesirable terms. For example, you'll undoubtedly collect terms for services and goods you don't sell. You'll obviously not want to put effort into ranking for such terms.
  3. Expansion: The expansion phase will take place after your campaigns have been running for a while—this phase is a reaction to what you...
lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime