Printing address labels
Old-fashioned though it is, postal mail is still around, still useful, and won't be disappearing any time soon. While e-mail is less expensive and faster than regular mail, many people still do not use it, do not respond as well to e-mail-only communications, or simply prefer receiving something they can hold in their hand. Multichannel campaigns including direct mail, telemarketing, and meet-ups continue to outperform e-mail-only campaigns. Chances are that somewhere in your CRM plan you will still need to print out a list of addresses.
You will typically choose one of two methods for generating a mailing, depending on the size of the mailing and general mailing requirements. One option is to generate a search for the recipients and export the required fields as a .csv file. This file can be used as a mail merge data source with MS Word, Open Office Writer, or other word processors, or may be sent to a mailing house for large-volume processing.
Your second option is...
