Max Fatouretchi’s CRM journey began 20 years ago as he started his own Customer-relationship management company in Vienna/Austria. 7 years later he joined the business solutions team of Microsoft to lead business development for CRM and ERP products, technology development, and engaging with large companies across the globe. Throughout these years he has been engaged in some 200 CRM implementations and in various continents including Europe, Asia, Latin-America and Africa. As a mentor and trainer, in 2004 he started the Academy4CRM institute, where he taught CRM classes across the Europe.
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