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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

The broken ATM

I was visiting a bank a few years ago and as I stood in the office of the Chief Information Officer (CIO), I was looking from his office window at a larger room next to his office. I could see people sitting behind control desks and observing a very large screen in front of them like a movie; see in Figure 4.8.

I asked the CIO what this room was and what these people were doing there. He told me this room was the management center of all the ATMs in the country. Problems with these machines can be very different, as ATMs have several components, such as paper, cash, sensors, and a camera, that can go wrong. The CIO told me that there is a service level agreement with all the banks in the country to monitor, fix problems, and keep thousands of these machines up and running 24/7 with minimum downtime.

The broken ATM

Figure 4.8: The "cinema" used to monitor the ATM operations across a country

I asked whether he knew that you can bring a lot of efficiency and automation to...

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