Summary

We have learned about basic approaches to marketing games and finding players who are interested in our projects. This can be a challenging area for indie developers. While some industry pros recommend spending as much time on marketing as you do on making your game, coding and art probably come more easily than cold calling journalists or hiring translators. However, marketing is a necessary part of successful indie game publishing. This marketing work gives you the best chance of success when you publish your game.

I hope that this chapter has given you some ideas for how to build a fan base. First, we looked at a basic checklist of a solid marketing plan. Then, we explored how to approach crowdfunding. Thirdly, we looked at using ads to generate revenue, and contrasted that with selling in-app purchases. Fourthly, we took a brief look at the power of localization and exposing your games to new markets. Finally, we reviewed some useful tips for making sure you bring your games...