Showing display ads for revenue
The iOS App Store market favors free games that show ads or provide in-app purchases to make money. Free games tend to get more attention than games that cost money up front, and going with a freemium model is a good idea if you do not already have massive exposure for your project. Mobile advertising is a large, growing business; there are plenty of options if you choose to shows ads in your games.
The upsides to showing ads
Ads can be the most straightforward approach to monetizing your game, assuming you can build the traffic volume to make an impact. Here are some reasons to use ads in your game:
- When done right, users do not mind ads. Some developers work them into the gameplay by giving in-game rewards for watching a video ad. This seems to be a winning formula: it results in higher revenue per user, and users are generally not annoyed by this style of ad. Unity conducted a study that showed that 71 percent of players choose watching video ads as their...
