The time has come to build an outline
We’re not there yet, but I do want you to prepare yourself for what is coming next. Now that you’ve determined your core objectives for the project, it’s time to go deeper. How do you get users where you want them to be? Let’s use “I want users to look at my portfolio” as an example.
A user arrives at your website, and you want them to look at your portfolio. Here are a few approaches:
- You could use your home page to drive attention to the most important parts of your portfolio first
- You could set your whole portfolio as the home page, with a header and footer for navigation
- If you want users to learn a little bit about you before they look at your work, you could include a selection of your best work, a short biography, and a button to view your whole portfolio on the landing page
It’s a bit like a choose-your-own-adventure book. If you were our client, the next question...